21 Feb Why Content plays a Vital Role in Search Engine Optimization

Gathering Website Content – Why is this step the most important?

So you’ve got your new website designed, approved, and built. Now you’re probably wondering what’s next?  The answer is “gathering website content”.

Let’s think of this next step and how it is analogous to building a new house. When you build a new house, first you approve the design, then the contractor builds it based off the blueprints. While the contractor is building your beautiful new house, you’ll start packing up your old belongings from your current house or look at purchasing new items, such as furniture. As the contractor nears completion, you can start moving your belongings into each room.

Much like building a house, during the build phase of your new website, you will begin gathering all the vital and important content you need to fill in those pages. Whether that content is from your current website, or you need to create new content, think of this phase as the “moving in” process. This content that you gather and place on your webpages is critical to the success of your site in the search engines.

Search Engine Optimization

The key to getting viewers to your website is not just to have a pretty looking website, but to include targeted keywords that are geared towards your audience. Let’s say you’re a local Bakery in Great Falls, but you also get customers from the entire Cascade County and surrounding areas. Having a website for your Bakery is great, but if there aren’t any targeted keywords for search engines to pick up on, how will the search engines, let alone the audience, know you even exist? A great way to get better search engine results is to use keywords and phrases such as, “Great Falls Bakery”, “Our Bakery serves Great Falls and the Cascade County area”, “Donuts in Great Falls”, “Cascade County’s best donut shop”. Localizing your audience to a city, county or state will also help make sure that your website ranks higher in the results.