5 Tips For Writing Search Engine Content

One of the most frequent questions that we are asked is: “How Do I Get Higher in Google?”

Our most frequent reply is “Content is King”.

Regardless of all of the tricks and tactics that could be used to get your site higher in an organic (unpaid) search engine result, the most important aspect is to simply have strong, search engine optimized content. A website homepage could have large images, calendars, and even embedded videos to make the user experience very appealing. However, it’s very much a “judge a book by its cover” in the eyes of a robotic search engine. Search engines largely determine the ranking of your site based on the themes and keywords of the actual written content on your site. If you sell custom cakes online, but you never once use the word “cake” on your website, an intelligent search engine will not likely determine that your website is about cakes, let alone that you sell custom cakes.

Here are a few quick rules for writing search engine friendly content:

  1. Write NATURAL copy that makes fairly frequent use of specific keywords that describe your website. However, cakes don’t cakes spam cakes the cakes copy cakes with cakes keywords cakes or cakes its cakes even cakes more cakes obvious cakes to cakes a cakes robot cakes than cakes a cakes person. Cakes.
  2. Related to the previous tip, try different variations of some keywords in order to cast a wider net… on the Net.
  3. Content length is becoming more important, not only because it offers more opportunities to use descriptive keywords in your copy, but the average pages on the first page of Google’s results is about 2000 words. Search engines, like people, prefer descriptive content that provides a cornucopia of information.
  4. Information relevancy. Having a website about selling cakes that also hosts your political blogging sends mixed messages not only to your customers, but also to the ultra-literal search engine robots that read your site. The most successful websites have a very specific focus or theme.
  5. Target and localize your content. If you just want to focus on the phrase “custom cakes”, then you’re competing against every custom cake website on earth. With BILLIONS (with a B) of websites being routinely indexed by Google, Bing, and various other search engines, there’s stiff competition to be on that first page. Try localizing your content by city and state, or by a more specific variant like “custom gluten-free chocolate cakes”.

Do you want to get more online presence for your website or business?
Contact Shortgrass Web for a free quote on Search Engine Optimization (SEO)